Welcome to Branding and Retail 2016
In collaboration with some of the leading experts and the World’s first energy branding conference CHARGE, this magazine highlights the key opportunities and challenges facing the energy branding sector today.
Starting with the basics; we move beyond logos and by-lines, through the B2C disconnect and into discussions about whether energy can be much more than ‘just the plug’. Using brand ‘Iceland’ and Powershop’s ‘Same Power Different Attitude’ campaign we explore whether or not commodities can be brands.
But creating brand strategy is only the beginning; implementation, both internally and externally, is just as important. Putting attention in both these areas allows you to tell your own brand story.
The next generation of energy branding is here! With IoT and digitisation rapidly expanding, this also offers new branding channels. And finally, the smart grid and grid edge enable T&D companies to get involved too.
Build relationships. Don’t just broadcast!